Digital Marketing/SEO/PPC/SMO [3 months]

Course Outline:

Focus: Full SEO, Intermediate SMO, PPC Basics

Week 1: Introduction to SEO & Its Impact

• Understand SEO: definition, types (on-page, off-page, technical).

• Benefits: increased traffic, conversions, and brand visibility.

• Real-world SEO success case studies.

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Week 2: Google Ranking System & Algorithm Updates

• Learn how Google ranks websites.

• Explore major algorithm updates:

  • Panda (content quality)

  • Penguin (link quality)

  • BERT (context understanding)

• Understand how updates shape SEO strategy.

Week 3: Advanced Keyword Research

• Use tools like SEMrush, Ubersuggest, Google Keyword Planner.

• Focus on:

  • Long-tail keywords

  • LSI (Latent Semantic Indexing) keywords

• Build a keyword map for individual website pages.

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Week 4: On-Page SEO Optimization

• Optimize:

  • Meta titles, meta descriptions

  • Header tags (H1, H2, etc.)

  • URL structure and content layout

• Implement:

  • Schema markup (structured data)

  • Image alt text

  • Internal linking strategy

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Month 2: Off-Page SEO, Technical SEO & Local SEO

Week 5: Link Building – Basic Tactics

• Practice:

  • Social bookmarking

  • Profile creation

  • Blog and article submission

• Use link tracking tools (Ahrefs, Ubersuggest).
  
  

​Week 6: Link Building – Advanced Tactics

• Perform:

  • Guest posting

  • Forum posting

  • Directory submission

• Evaluate backlinks using:

  • DA (Domain Authority)

  • PA (Page Authority)

  • Spam Score

Week 7: Technical SEO & Website Audit

• Perform an audit to check:

  • Site speed (Google PageSpeed Insights)

  • Mobile-friendliness (Mobile-Friendly Test)

  • Crawl errors (Search Console)

  • Sitemap & Robots.txt

• Apply fixes to a demo website.
  
  

​Week 8: Local SEO

• Optimize Google My Business (GMB) profile.

• Create NAP citations on local directories.

• Generate and respond to customer reviews.

• Track local rankings using tools like BrightLocal or Moz Local.
  
  

Month 3: Social Media Optimization, PPC & Integration

Week 9: SMO Fundamentals

• Understand SMO (Social Media Optimization).

• Choose platforms based on audience (e.g., Facebook, Instagram, LinkedIn).

• Engagement strategies and ideal posting frequency.
  
  

​Week 10: Social Media Content Planning

• Build a 1-week content calendar.

• Create engaging visuals and captions.

• Run a small organic campaign.

• Track metrics: reach, engagement, clicks, shares.

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Week 11: Paid Social Media Campaigns

• Run boosted posts on Facebook/Instagram.

• Practice audience targeting, budget setting, and ad creatives.

• Monitor ad performance and refine campaign.
  
  

​Week 12: Introduction to PPC + Final Implementation

• Understand PPC (Google Ads): ad types, campaign structure, bidding.

• Learn about:

  • Quality Score

  • CTR (Click-Through Rate)

  • CPC (Cost Per Click)

• Monitor and optimize:

  • Bids, keywords, and landing pages.

  • Pause underperforming ads.
    
    

Final Task: Implement SEO + SMO + PPC on a demo site and prepare a progress report.

Training highlights:

• In-house placement opportunity.
• Trained by experienced developers.
• Work on live projects with core development team.
• Classes equipped with wifi & projector.
• Certification of training completion.
• 100% Placement assistance.
• Team Learning concept

About ToXSL:

• Tremendous Growth Opportunity!!
• Work with the newest and most cutting edge technologies!
• High Visibility, Autonomous Role in a Collaborative Environment!
• Outstanding Work/Life Balance!
• Competitive Compensation, Benefits, and other Perks!!

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