Course Outline:
Focus: Advanced SEO, Full SMO, Full PPC
Month 1: SEO Foundation & KeywordStrategy (Weeks 1–4)
Week 1: SEO Fundamentals
Recap SEO basics: types (on-page, off-page, technical).
Study successful SEO case studies across industries.
Understand SEO’s impact on traffic, visibility, and ROI.
Week 2: Google Ranking Factors
Deep dive into ranking signals:
Understand algorithm updates: Panda, Penguin, Hummingbird, BERT.
Week 3: Advanced Keyword Research
Tools: SEMrush, Ahrefs, Google Trends, Ubersuggest.
Identify search intent, keyword clusters.
Map keywords to content strategy.
Competitor keyword analysis.
Week 4: On-Page SEO Implementation
Month 2: Off-Page SEO & LinkBuilding (Weeks 5–8)
Week 5: Basic Link Building
Perform:
Social bookmarking
Profile creation
Article/blog submission
Track:
Week 6: Advanced Link Building
Week 7: Technical SEO Auditing
Week 8: Local SEO
Month 3: Analytics, Reporting &Content Strategy (Weeks 9–12)
Week 9: SEO Tracking & Reporting
Tools: Google Analytics, Search Console, SEMrush.
Track:
Organic traffic, bounce rate
Conversion rate, keyword rankings
Build weekly SEO performance reports.
Week 10: Content Strategy – Part 1
Plan content calendar aligned with keyword research.
Types: blog posts, long-form guides, infographics.
Create outlines for high-intent content.
Week 11: Content Strategy – Part 2
Write, edit, and optimize content using SEO best practices.
Use tools like Grammarly, Hemingway, and SurferSEO.
Plan internal linking, CTA placement.
Week 12: SMO Planning
Choose platforms (Facebook, Instagram, LinkedIn, X).
Define audience personas.
Develop engagement and posting frequency strategy.
Month 4: Social Media Marketing (Weeks13–16)
Week 13: SMO Content Execution
Build monthly content calendar.
Design posts (Canva, Figma) and use scheduling tools (Buffer, Creator Studio).
Monitor engagement metrics (likes, shares, comments).
Week 14: Paid Social Campaigns
Week 15: Community Engagement
Week 16: Influencer & BrandCollaboration
Identify relevant micro & macro influencers.
Conduct outreach and set campaign goals.
Measure ROI from collaboration (traffic, sales, mentions).
Month 5: PPC & Paid Marketing (Weeks17–20)
Week 17: PPC Fundamentals
Learn PPC types: Search, Display, Video, Shopping.
Understand campaign structure:
Learn about:
Quality Score
CPC vs CPM vs CPA
Bidding strategies
Week 18: Campaign Setup & Management
Week 19: Display & Shopping Ads
Week 20: Remarketing & Retargeting
Create remarketing audiences (website visitors, cart abandoners).
Customize ad messages.
Optimize for ROAS and conversion tracking.
Month 6: Tracking, Automation, Reporting& Final Project (Weeks 21–24)
Week 21: Conversion Tracking & GTM
Set up Google Tag Manager.
Create Tags, Triggers, Variables.
Track:
Form submissions
Clicks
Purchases
Week 22: Performance Reporting
Week 23: Final Campaign Implementation
Choose a real or demo client.
Set up full SEO, SMO, and PPC strategies.
Monitor performance daily.
Week 24: Results Presentation &Review
Training highlights:
- In-house placement opportunity.
- Trained by experienced developers.
- Work on live projects with core development team.
- Classes equipped with wifi & projector.
- Certification of training completion.
- 100% Placement assistance.
- Team Learning concept
About ToXSL:
- Tremendous Growth Opportunity!!
- Work with the newest and most cutting edge technologies!
- High Visibility, Autonomous Role in a Collaborative Environment!
- Outstanding Work/Life Balance!
- Competitive Compensation, Benefits, and other Perks!!
GRAB THE OPPORTUNITY, Call now on 9569247788, 9624347788 or email you resume on training@toxsl.com