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Digital Marketing/SEO/PPC/SMO [6 months]

Course Outline:

Focus: Advanced SEO, Full SMO, Full PPC

Month 1: SEO Foundation & KeywordStrategy (Weeks 1–4)

Week 1: SEO Fundamentals

  • Recap SEO basics: types (on-page, off-page, technical).

  • Study successful SEO case studies across industries.

  • Understand SEO’s impact on traffic, visibility, and ROI.

Week 2: Google Ranking Factors

  • Deep dive into ranking signals:

    • Keywords, content depth

    • Backlinks and UX (bounce rate, dwell time)

  • Understand algorithm updates: Panda, Penguin, Hummingbird, BERT.

Week 3: Advanced Keyword Research

  • Tools: SEMrush, Ahrefs, Google Trends, Ubersuggest.

  • Identify search intent, keyword clusters.

  • Map keywords to content strategy.

  • Competitor keyword analysis.

Week 4: On-Page SEO Implementation

  • Optimize:

    • Meta tags (title, description)

    • Headers (H1–H6), URLs, content layout

    • Readability (Flesch scores), keyword density

  • Implement schema markup and internal linking.

  • Image and mobile optimization.

Month 2: Off-Page SEO & LinkBuilding (Weeks 5–8)

Week 5: Basic Link Building

  • Perform:

    • Social bookmarking

    • Profile creation

    • Article/blog submission

  • Track:

    • DA/PA using MozBar or Ahrefs

    • Anchor text variation

Week 6: Advanced Link Building

  • Strategies:

    • Guest posting

    • Forum posting

    • Influencer outreach

    • Broken link building

  • Conduct link audits.

  • Track new and lost backlinks using Ahrefs.

Week 7: Technical SEO Auditing

  • Audit for:

    • Page speed (PageSpeed Insights, GTmetrix)

    • Crawlability (robots.txt, sitemap.xml)

    • HTTPS, canonical tags, redirect chains

  • Fix issues on a test/demo website.

Week 8: Local SEO

  • Optimize:

    • Google My Business (GMB)

    • Local citations (Yelp, Justdial, YellowPages)

    • NAP consistency

  • Encourage and respond to reviews.

  • Track local keyword rankings.

Month 3: Analytics, Reporting &Content Strategy (Weeks 9–12)

Week 9: SEO Tracking & Reporting

  • Tools: Google Analytics, Search Console, SEMrush.

  • Track:

    • Organic traffic, bounce rate

    • Conversion rate, keyword rankings

  • Build weekly SEO performance reports.

Week 10: Content Strategy – Part 1

  • Plan content calendar aligned with keyword research.

  • Types: blog posts, long-form guides, infographics.

  • Create outlines for high-intent content.

Week 11: Content Strategy – Part 2

  • Write, edit, and optimize content using SEO best practices.

  • Use tools like Grammarly, Hemingway, and SurferSEO.

  • Plan internal linking, CTA placement.

Week 12: SMO Planning

  • Choose platforms (Facebook, Instagram, LinkedIn, X).

  • Define audience personas.

  • Develop engagement and posting frequency strategy.

Month 4: Social Media Marketing (Weeks13–16)

Week 13: SMO Content Execution

  • Build monthly content calendar.

  • Design posts (Canva, Figma) and use scheduling tools (Buffer, Creator Studio).

  • Monitor engagement metrics (likes, shares, comments).

Week 14: Paid Social Campaigns

  • Set up Facebook & Instagram Ads:

    • Define goals (traffic, leads, awareness)

    • Create ad creatives and copy

    • Track CTR, CPC, and conversion

Week 15: Community Engagement

  • Manage:

    • Facebook Groups

    • LinkedIn communities

    • Quora, Reddit

  • Run:

    • Contests, giveaways, polls

  • Track engagement rate & lead generation.

Week 16: Influencer & BrandCollaboration

  • Identify relevant micro & macro influencers.

  • Conduct outreach and set campaign goals.

  • Measure ROI from collaboration (traffic, sales, mentions).

Month 5: PPC & Paid Marketing (Weeks17–20)

Week 17: PPC Fundamentals

  • Learn PPC types: Search, Display, Video, Shopping.

  • Understand campaign structure:

    • Campaign → Ad Group → Ads

  • Learn about:

    • Quality Score

    • CPC vs CPM vs CPA

    • Bidding strategies

Week 18: Campaign Setup & Management

  • Create:

    • Google Search & Display Campaigns

    • Responsive Search Ads

  • Use negative keywords and A/B test ad copies.

Week 19: Display & Shopping Ads

  • Design banners (Canva, Figma).

  • Set up:

    • Google Shopping Campaign (using Merchant Center)

    • Product Feed Optimization

  • Analyze conversion metrics.

Week 20: Remarketing & Retargeting

  • Create remarketing audiences (website visitors, cart abandoners).

  • Customize ad messages.

  • Optimize for ROAS and conversion tracking.

Month 6: Tracking, Automation, Reporting& Final Project (Weeks 21–24)

Week 21: Conversion Tracking & GTM

  • Set up Google Tag Manager.

  • Create Tags, Triggers, Variables.

  • Track:

    • Form submissions

    • Clicks

    • Purchases

Week 22: Performance Reporting

  • Use:

    • Google Looker Studio (Data Studio)

    • GA4 custom dashboards

  • Analyze:

    • CTR, CPC, CPA, ROAS, Bounce Rate, Goal Completions

  • Prepare client-ready monthly reports.

Week 23: Final Campaign Implementation

  • Choose a real or demo client.

  • Set up full SEO, SMO, and PPC strategies.

  • Monitor performance daily.

Week 24: Results Presentation &Review

  • Create a presentation/report including:

    • Strategy overview

    • Traffic & conversion growth

    • Campaign spend vs ROI

  • Present key learnings and improvements.


Training highlights:

  • In-house placement opportunity.
  • Trained by experienced developers.
  • Work on live projects with core development team.
  • Classes equipped with wifi & projector.
  • Certification of training completion.
  • 100% Placement assistance.
  • Team Learning concept

About ToXSL:

  • Tremendous Growth Opportunity!!
  • Work with the newest and most cutting edge technologies!
  • High Visibility, Autonomous Role in a Collaborative Environment!
  • Outstanding Work/Life Balance!
  • Competitive Compensation, Benefits, and other Perks!!

GRAB THE OPPORTUNITY, Call now on 9569247788, 9624347788 or email you resume on training@toxsl.com

Training Application Form

Company Details

TOXSL TECHNOLOGIES PRIVATE LIMITED, India

Highlights

We are the Best.

in-house placement

Competitive Stipend

Gain valuable skills while earning a handsome stipend. Transform your learning experience into tangible financial rewards!

in-house placement

Scholarships

We have special scholarships for meritorious students on our training programs. Invest in your future without breaking the bank!

in-house placement

8-Hours Training

Dive deep into our 8-hours extensive training sessions. Master essential skills and knowledge in a single, focused industry experience!

in-house placement

In-house Placement

We offer in-house placement options for well-deserving candidates who have the zeal to learn and grow in the development sector.

Hands-on Experience

Hands-on Experience

We have numerous sets of 3 months and 6 months industrial training programs under which the candidates can enroll for the most suitable ones.

Learning from Industry Experts

Learning from Industry Experts

Trainees often work under the guidance of experienced professionals who provide mentorship and share their industry insights.

technologies

Exposure to Latest Technologies

IT companies often work with cutting-edge technologies. Trainees get exposure to these technologies, tools, and frameworks that are currently in demand in the industry.

liveproject

Live Project-based Learning

Trainees are usually assigned to projects where they apply their skills to solve real problems. This project-based learning approach enhances their problem-solving abilities and project management skills.

feedback

Feedback and Evaluation

Trainees receive feedback on their performance and progress throughout the training period. This helps them identify areas for improvement and grow professionally.

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