Digital Marketing/SEO/PPC/SMO [45 Days]

Course Outline:

Focus: SEO Basics, SMO Basics, PPC Basics

Week 1: SEO Fundamentals

Goal: Build foundational knowledge of SEO

• Understand what SEO is and why it’s important for websites.

• Learn about:

  • The role of search engines like Google.

  • What organic traffic is.

  • Key ranking factors (on-page, off-page, technical).

  • How SEO drives business growth.

• Explore case studies of successful SEO campaigns for different industries.

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Week 2: Keyword Research Basics

Goal: Learn how to find and analyze keywords

• Introduction to keyword research and its role in SEO.

• Use free tools like:

  • Google Keyword Planner

  • Ubersuggest or KeywordTool.io

• Identify:

  • Target keywords for a sample business or website.

  • Search volume and keyword difficulty.

• Create a basic keyword list for SEO content planning.

  
  

Week 3: On-Page SEO

Goal: Apply on-page SEO techniques to web content

• Write optimized:

  • Meta titles & descriptions.

  • Headings (H1, H2, etc.).

  • SEO-friendly URLs.

• Internal linking best practices.

• Image SEO:

  • Use of alt text and compression.

• Optimize a sample web page using these elements.

Week 4: Off-Page SEO & Link Building

Goal: Learn how to build backlinks to improve domain authority

• Understand backlinks and their role in SEO.

• Practice:

  • Social bookmarking.

  • Profile creation.

  • Image submissions.

  • Classified ad postings.

• Use basic tools to track link-building progress (e.g., Ahrefs free tools, Ubersuggest).

Week 5: Social Media for SEO & Branding

Goal: Learn how social media complements SEO efforts

• Overview of platforms:

  • Facebook, Instagram, LinkedIn, Twitter.

• Understand:

  • Different content formats (image, text, video, story).

  • Engagement metrics (likes, shares, comments, reach).

  • Audience targeting techniques.

  • The role of social signals in SEO.

    
    

Week 6: Social Media Content Creation

Goal: Start planning and creating content for social platforms

• Create posts (text, image, hashtag strategy) for each platform.

• Build a 7-day content calendar for a brand.

• Use free scheduling tools like Buffer or Meta Business Suite.

• Analyze post engagement (reach, likes, comments).

• Learn how to improve content based on analytics.

  
  

Week 7: Introduction to Paid Marketing (PPC)

Goal: Understand basics of paid advertising

• What is PPC (Pay-Per-Click) and how it works.

• Different types of paid ads:

  • Google Search Ads

  • Display Ads

  • Social Media Ads

• Difference between:

  • Paid vs. Organic traffic.

• When and why businesses should use paid ads.

• Explore Google Ads dashboard and campaign setup basics.

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Training highlights:

• In-house placement opportunity.
• Trained by experienced developers.
• Classes equipped with wifi & projector.
• Certification of training completion.
• 100% Placement assistance.
• Team Learning concept

About ToXSL:

• Tremendous Growth Opportunity!!
• Work with the newest and most cutting edge technologies!
• High Visibility, Autonomous Role in a Collaborative Environment!
• Outstanding Work/Life Balance!
• Competitive Compensation, Benefits, and other Perks!!