Digital Marketing/SEO/PPC/SMO [6 months]

Course Outline:

Focus: Advanced SEO, Full SMO, Full PPC

Month 1: SEO Foundation & KeywordStrategy (Weeks 1–4)

Week 1: SEO Fundamentals

• Recap SEO basics: types (on-page, off-page, technical).

• Study successful SEO case studies across industries.

• Understand SEO’s impact on traffic, visibility, and ROI.

Week 2: Google Ranking Factors

• Deep dive into ranking signals:

  • Keywords, content depth

  • Backlinks and UX (bounce rate, dwell time)

• Understand algorithm updates: Panda, Penguin, Hummingbird, BERT.

Week 3: Advanced Keyword Research

• Tools: SEMrush, Ahrefs, Google Trends, Ubersuggest.

• Identify search intent, keyword clusters.

• Map keywords to content strategy.

• Competitor keyword analysis.

Week 4: On-Page SEO Implementation

• Optimize:

  • Meta tags (title, description)

  • Headers (H1–H6), URLs, content layout

  • Readability (Flesch scores), keyword density

• Implement schema markup and internal linking.

• Image and mobile optimization.

Month 2: Off-Page SEO & LinkBuilding (Weeks 5–8)

Week 5: Basic Link Building

• Perform:

  • Social bookmarking

  • Profile creation

  • Article/blog submission

• Track:

  • DA/PA using MozBar or Ahrefs

  • Anchor text variation

Week 6: Advanced Link Building

• Strategies:

  • Guest posting

  • Forum posting

  • Influencer outreach

  • Broken link building

• Conduct link audits.

• Track new and lost backlinks using Ahrefs.

Week 7: Technical SEO Auditing

• Audit for:

  • Page speed (PageSpeed Insights, GTmetrix)

  • Crawlability (robots.txt, sitemap.xml)

  • HTTPS, canonical tags, redirect chains

• Fix issues on a test/demo website.

Week 8: Local SEO

• Optimize:

  • Google My Business (GMB)

  • Local citations (Yelp, Justdial, YellowPages)

  • NAP consistency

• Encourage and respond to reviews.

• Track local keyword rankings.

Month 3: Analytics, Reporting &Content Strategy (Weeks 9–12)

Week 9: SEO Tracking & Reporting

• Tools: Google Analytics, Search Console, SEMrush.

• Track:

  • Organic traffic, bounce rate

  • Conversion rate, keyword rankings

• Build weekly SEO performance reports.

Week 10: Content Strategy – Part 1

• Plan content calendar aligned with keyword research.

• Types: blog posts, long-form guides, infographics.

• Create outlines for high-intent content.

Week 11: Content Strategy – Part 2

• Write, edit, and optimize content using SEO best practices.

• Use tools like Grammarly, Hemingway, and SurferSEO.

• Plan internal linking, CTA placement.

Week 12: SMO Planning

• Choose platforms (Facebook, Instagram, LinkedIn, X).

• Define audience personas.

• Develop engagement and posting frequency strategy.

Month 4: Social Media Marketing (Weeks13–16)

Week 13: SMO Content Execution

• Build monthly content calendar.

• Design posts (Canva, Figma) and use scheduling tools (Buffer, Creator Studio).

• Monitor engagement metrics (likes, shares, comments).

Week 14: Paid Social Campaigns

• Set up Facebook & Instagram Ads:

  • Define goals (traffic, leads, awareness)

  • Create ad creatives and copy

  • Track CTR, CPC, and conversion

Week 15: Community Engagement

• Manage:

  • Facebook Groups

  • LinkedIn communities

  • Quora, Reddit

• Run:

  • Contests, giveaways, polls

• Track engagement rate & lead generation.

Week 16: Influencer & BrandCollaboration

• Identify relevant micro & macro influencers.

• Conduct outreach and set campaign goals.

• Measure ROI from collaboration (traffic, sales, mentions).

Month 5: PPC & Paid Marketing (Weeks17–20)

Week 17: PPC Fundamentals

• Learn PPC types: Search, Display, Video, Shopping.

• Understand campaign structure:

  • Campaign → Ad Group → Ads

• Learn about:

  • Quality Score

  • CPC vs CPM vs CPA

  • Bidding strategies

Week 18: Campaign Setup & Management

• Create:

  • Google Search & Display Campaigns

  • Responsive Search Ads

• Use negative keywords and A/B test ad copies.

Week 19: Display & Shopping Ads

• Design banners (Canva, Figma).

• Set up:

  • Google Shopping Campaign (using Merchant Center)

  • Product Feed Optimization

• Analyze conversion metrics.

Week 20: Remarketing & Retargeting

• Create remarketing audiences (website visitors, cart abandoners).

• Customize ad messages.

• Optimize for ROAS and conversion tracking.

Month 6: Tracking, Automation, Reporting& Final Project (Weeks 21–24)

Week 21: Conversion Tracking & GTM

• Set up Google Tag Manager.

• Create Tags, Triggers, Variables.

• Track:

  • Form submissions

  • Clicks

  • Purchases

Week 22: Performance Reporting

• Use:

  • Google Looker Studio (Data Studio)

  • GA4 custom dashboards

• Analyze:

  • CTR, CPC, CPA, ROAS, Bounce Rate, Goal Completions

• Prepare client-ready monthly reports.

Week 23: Final Campaign Implementation

• Choose a real or demo client.

• Set up full SEO, SMO, and PPC strategies.

• Monitor performance daily.

Week 24: Results Presentation &Review

• Create a presentation/report including:

  • Strategy overview

  • Traffic & conversion growth

  • Campaign spend vs ROI

• Present key learnings and improvements.

Training highlights:

• In-house placement opportunity.
• Trained by experienced developers.
• Work on live projects with core development team.
• Classes equipped with wifi & projector.
• Certification of training completion.
• 100% Placement assistance.
• Team Learning concept

About ToXSL:

• Tremendous Growth Opportunity!!
• Work with the newest and most cutting edge technologies!
• High Visibility, Autonomous Role in a Collaborative Environment!
• Outstanding Work/Life Balance!
• Competitive Compensation, Benefits, and other Perks!!

GRAB THE OPPORTUNITY, Call now on 9569247788, 9624347788 or email you resume on training@toxsl.com