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Course Outline:
Focus: SEO Basics, SMO Basics, PPC Basics
Week 1: SEO Fundamentals
Goal: Build foundational knowledge of SEO
Understand what SEO is and why it’s important for websites.
Learn about:
The role of search engines like Google.
What organic traffic is.
Key ranking factors (on-page, off-page, technical).
How SEO drives business growth.
Explore case studies of successful SEO campaigns for different industries.
Week 2: Keyword Research Basics
Goal: Learn how to find and analyze keywords
Introduction to keyword research and its role in SEO.
Use free tools like:
Google Keyword Planner
Ubersuggest or KeywordTool.io
Identify:
Target keywords for a sample business or website.
Search volume and keyword difficulty.
Create a basic keyword list for SEO content planning.
Week 3: On-Page SEO
Goal: Apply on-page SEO techniques to web content
Write optimized:
Meta titles & descriptions.
Headings (H1, H2, etc.).
SEO-friendly URLs.
Internal linking best practices.
Image SEO:
Use of alt text and compression.
Optimize a sample web page using these elements.
Week 4: Off-Page SEO & Link Building
Goal: Learn how to build backlinks to improve domain authority
Understand backlinks and their role in SEO.
Practice:
Social bookmarking.
Profile creation.
Image submissions.
Classified ad postings.
Use basic tools to track link-building progress (e.g., Ahrefs free tools, Ubersuggest).
Week 5: Social Media for SEO & Branding
Goal: Learn how social media complements SEO efforts
Overview of platforms:
Facebook, Instagram, LinkedIn, Twitter.
Understand:
Different content formats (image, text, video, story).
Engagement metrics (likes, shares, comments, reach).
Audience targeting techniques.
The role of social signals in SEO.
Week 6: Social Media Content Creation
Goal: Start planning and creating content for social platforms
Create posts (text, image, hashtag strategy) for each platform.
Build a 7-day content calendar for a brand.
Use free scheduling tools like Buffer or Meta Business Suite.
Analyze post engagement (reach, likes, comments).
Learn how to improve content based on analytics.
Week 7: Introduction to Paid Marketing (PPC)
Goal: Understand basics of paid advertising
What is PPC (Pay-Per-Click) and how it works.
Different types of paid ads:
Google Search Ads
Display Ads
Social Media Ads
Difference between:
Paid vs. Organic traffic.
When and why businesses should use paid ads.
Explore Google Ads dashboard and campaign setup basics.
Training highlights:
About ToXSL:
C-127, 2nd Floor, Phase 8, Industrial Area Mohali Punjab 160071
Gain valuable skills while earning a handsome stipend. Transform your learning experience into tangible financial rewards!
We have special scholarships for meritorious students on our training programs. Invest in your future without breaking the bank!
Dive deep into our 8-hours extensive training sessions. Master essential skills and knowledge in a single, focused industry experience!
We offer in-house placement options for well-deserving candidates who have the zeal to learn and grow in the development sector.
We have numerous sets of 3 months and 6 months industrial training programs under which the candidates can enroll for the most suitable ones.
Trainees often work under the guidance of experienced professionals who provide mentorship and share their industry insights.
IT companies often work with cutting-edge technologies. Trainees get exposure to these technologies, tools, and frameworks that are currently in demand in the industry.
Trainees are usually assigned to projects where they apply their skills to solve real problems. This project-based learning approach enhances their problem-solving abilities and project management skills.
Trainees receive feedback on their performance and progress throughout the training period. This helps them identify areas for improvement and grow professionally.
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